How To Avoid The Top 10 Business Limiting Website Customer Experience Made By Black Lawyers and Black-Owned Law Firms | #4 Not Creating Use Case Models to Prioritize Page Content

Lee Brookes • July 20, 2020
Use case models align with personas/segmentation. They build out a hierarchy of business requirements for each user type, with each use case rated using a consistent prioritization scoring, for example MoSCoW
(en.wikipediadotorg/wiki/MoSCoW_method).

Typically a use case looks like the following:

As a ______, I want to ______

For example:

As a customer, I want to search for a product I want to buy or in your case Law Firm legal services. 

It uses a hierarchy with a high-level requirement (“I want to search for a product”), which then breaks down into more granular requirements (“I want to be able to search on any page”, “I want to filter my search results”, “I want to add to basket direct from the results page” etc.).

Below is an example of a basic use case model for an e-commerce wishlist from Digital Juggler:

Basic use case model for an e-commerce wishlist from Digital Juggler



By mapping all the use cases for a webpage or piece of content, you build a picture of what the design has to satisfy. By prioritizing use cases based on business/customer need and impact, you provide a clear brief to designers for which components must take precedence, helping ensure designs align with user needs of your prospective and current Law Firm clients.



STRATEGY RECOMMENDATION: Create a Simple Framework For Building a Use Case



Follow these steps:



- Define the actors for the new development e.g. customers, admins etc.



- Map high-level use cases to each actor e.g. As a Law Firm client, I want to _____



- For each use case, break this down into more granular requirements



- Agree your prioritization criteria (ensure it’s robust and classifications are distinct and objective i.e. don’t make everything a ‘must have’!)



- Rank each use case based on these criteria



- Agree an ‘MVP’ view – what are the minimum use case expectations to be able to launch this?



- Brief the use case model into the UX team.